LOCAL INDEPENDENT BUSINESSES
Australia is known for its local spirit and vibrant communities. Our hometown Orange in beautiful Central West NSW is no different. There are a plethora of vibrant local businesses nearby, operating across numerous different sectors. Many of these organisations and small businesses are already online, attracting new customers via their eye-catching website, digital marketing strategy and other elements of online branding. HERE are a few of our favourite ones. We understand the pressures of local independent businesses in the modern marketing landscape. We can help you to thrive and grow with a brand new high quality website.
Being local and independent is important to your business. Your brand should reflect this. Creating a clear visual link between your business and the local environment, location and community will help customers to understand your business identity and what you stand for. Your online presence should make communication between the business and its local customers easy and fast. A clear and well-presented offer, list of services, information about the company and ability to make online bookings (where applicable) should engage visitors and turn them into customers.
Local business has changed since the growth of the internet. Localised digital marketing should be a central pillar in your business strategy. In the midst of millions of websites flooding the internet, how do you make your local business easy to find by potential customers in your area? With a well-structured SEO plan, you can become more visible to the people that matter. Coupled with social media and online reviews, this will establish your brand as reliable, trustworthy and loved by locals. At IM Web, our online marketing professionals can take care of all of this, so you can focus on expanding your business, while visitors flock to your website.
How your local business looks and operates should translate into its online and visual brand.
Take a look at some of the features that together build a consistent visual and online presence that attracts attention, encourages visitors to engage in your business's offer and promotes social sharing of their experience.
1. THE LOOK - BUILDING BLOCKS OF AN AWESOME FIRST IMPRESSION:
- Custom web design
- Colour pallette representing your local small business/organisation character
- Full range of graphic elements such as sliders, pictures (stock or custom created),icons etc.
- Printed marketing materials
- Photo gallery presenting your services and other elements relevant to your business
- Well organised content related to your local small business/ organisation
- Business Cards design/redesign consistent with your online presence
- Interactive map with your location/ "how to get here" information
2. THE PERFORMANCE - MAKING SURE ONCE THE ATTENTION IS CAPTURED, YOUR CUSTOMERS CAN START THEIR EXPERIENCE WITH A CLICK OF A BUTTON:
- Custom contact Forms
- One-Click call from website
- Fully responsive website (Mobile, desktop, tablet ready)
- Booking system for your services (if relevant to your industry)
- E-shop for your merchandise
- Subscription functionality for website visitors
- CMS (Content Management System) so you can easily manage everything on your website or let us do it (SEE MORE HERE)
3. ONLINE MARKETING- SO YOU KNOW WHAT TO IMPROVE AND YOUR CUSTOMERS COME BACK FOR MORE:
- SEO so visitors looking for businesses or organisations in your area can easily find you
- Social media ( Facebook, Instagram, Pinterest, Twitter) integrated into your website
- Newsletters creation for your subscribers groups
- Google Analytics integration so you can see the real time traffic on your website and who your visitors are
- Blog posts related directly or indirectly to your small local business/organisation