HOSPITALITY & TOURISM INDUSTRY
Australia boasts an abundance of tourist attractions; unique flora and fauna, world famous landmarks, and gourmet experiences - with top quality hospitality options to match. And many of these businesses are also fine examples of web design and development that engages visitors (HERE are a few of our favourites. ). In Orange, NSW, IM Web is surrounded by a range of hospitality and tourism companies. We know the owners and we understand their customers. This enables us to produce beautiful websites and other brand elements for a wide range of businesses associated with the hospitality and tourism industries.
Apart from serving food and coffee, accommodating guests, and informing about local activities and attractions, hospitality and tourism businesses have to make booking and enquiring as easy as possible for their customers. It’s a vital functionality of their website. Booking a room, table or checking availability should be a seamless experience, accessible via multiple channels. At IM Web, we can share our extensive experience in this field. For restaurants and cafes thinking of enabling online ordering of takeaway and home delivery, we can also advise regarding the technical options of doing that.
We live in a world of social media and online networks. For the vast majority of consumers, social sharing is as much a part of daily life as brushing their teeth. So it’s hugely important that your website is synced with the social platforms your existing and potential customers use. With fierce competition in the hospitality and tourism industries, it is essential to have a seamless and integrated digital and social presence. Smart use of social media, newsletters and analysis of your target audiences, could bring invaluable advantages and help you to establish a fantastic reputation.
How your hospitality business looks and operates should translate into its online and visual brand.
Take a look at some of the features that together build a consistent visual and online presence that attracts attention, encourages visitors to engage in your business's offer and promotes social sharing of their experience.
1. THE LOOK - BUILDING BLOCKS OF AN AWESOME FIRST IMPRESSION:
- Custom web design
- Colour palette representing your hospitality and tourism business character
- Range of graphic elements such as sliders, pictures (stock or custom created),icons etc.
- Printable beautifully designed menus for your restaurant, cafe or other dining venue
- Photo gallery presenting your restaurant/cafe best features (signature dishes, coffee types, interiors etc.)
- Pictures presenting the range of accommodation you have offer
- Thoughtfully selected graphics (pictures, icons etc.) beautifully representing the region, activities or other elements important in the tourism industry
- Consistency with your online presence Business Cards design/ Redesign
- Interactive map with your location/ "how to get here" information
- All relevant information about your hospitality/ tourism business presented beautifully on your website
2. THE PERFORMANCE - MAKING SURE ONCE THE ATTENTION IS CAPTURED, YOUR CUSTOMERS CAN START THEIR EXPERIENCE WITH A CLICK OF A BUTTON:
- Custom contact Forms
- One-Click easy phone call from your website (also for mobile version)
- Responsive website (so your customers can reach you anytime from any device - Mobile, tablet, desktop)
- External or internal booking system for your accommodation, restaurant, cafe, activities or other services your hospitality/tourism business offers
- E-shop for your merchandise
- Subscription functionality for website visitors
- CMS (Content Management System) so you can easily manage everything on your website or let us do it (SEE MORE HERE)
3. ONLINE MARKETING- SO YOU KNOW WHAT TO IMPROVE AND YOUR CUSTOMERS COME BACK FOR MORE:
- Social media ( Facebook, Instagram, Pinterest, Twitter) integrated into your website
- Multi channel review system to make it easy for your customers give you that 5 star review
- Newsletters creation for your subscribers groups
- Google Analytics integration so you can see the real time traffic on your website and who your visitors are
- Blog posts related directly or indirectly to your hospitality/tourism business