E-COMMERCE/RETAIL INDUSTRY
E-commerce brought huge changes to the retail industry. You can now buy almost anything online, no matter the location. But your e-shop must catch your customers’ attention immediately. We believe in simple colour schemes combined with comprehensive product presentation and intuitive shopping functionality. A responsive website and easy navigation are both a must. And incorporating reliable and modern payment options with a quick and easy checkout will ensure your retail business is off to a flying start. With IM Web, you’re in safe hands. We specialise in beautiful, fully functional websites for e-commerce businesses.
Customers want to feel in control not just during purchase, but also once the transaction is complete. Modern e-commerce must also be able to handle confirmation, shipping, tracking, and reporting any issues. Many websites have integrated automatic notification systems; or they allow visitors to create accounts, where their data is stored and easily accessible. Using a smart CMS (content management system), business owners or managers can manage stock, create sales alerts, and even calculate tax. So, there are many elements that make up a good e-commerce website - at IM Web we can advise on them all.
Social media marketing and e-commerce are a match made in heaven. Combined with other forms of digital marketing, your website sales could go through the roof. Attract potential customers and nurture existing ones with online referral programs, loyalty sales, and well-advertised discounts. Segment your audiences and communicate with them via tailored newsletters. Smart use of influencer marketing and brand ambassadors could significantly increase your following and revenue. People love to share! Online marketing could be your best friend. Let IM Web help you establish your digital marketing strategy.
How your retail business looks and operates should translate into its online and visual brand.
Take a look at some of the features that together build a consistent visual and online presence that attracts attention, encourages visitors to engage in your business's offer and promotes social sharing of their experience.
1. THE LOOK - BUILDING BLOCKS OF AN AWESOME FIRST IMPRESSION:
- Custom, modern web design
- Colour palette representing your e-commerce business character
- Full range of graphic elements such as sliders, pictures (stock or custom created),icons - designed or selected to showcase your offer
- Comprehensive, visually attractive and relevant to industry product presentation
- Business Cards design/redesign consistent with your online presence
- Interactive map with your physical store location/what areas you serve, "how to get here" information
2. THE PERFORMANCE - MAKING SURE ONCE THE ATTENTION IS CAPTURED, YOUR CUSTOMERS CAN START THEIR EXPERIENCE WITH A CLICK OF A BUTTON:
- Custom contact forms
- One-Click call from website
- Responsive website (so your customers can shop anytime, anywhere from any device (mobile, tablet, desktop)
- Trusted and Reliable Payment gateways such as PayPal, Stripe etc.
- Easy and secure checkout for your customers' peace of mind
- Sign up functionality, so your customers can access/edit their details, see previous orders, communicate with you and more
- Stock management system
- Automatic notification system (order status, messages etc.)
- Automatic calculation of shipping costs and tax
- Subscription functionality for website visitors
- CMS (Content Management System) so you can easily manage everything on your website or let us do it (SEE MORE HERE)
3. ONLINE MARKETING- SO YOU KNOW WHAT TO IMPROVE AND YOUR CUSTOMERS COME BACK FOR MORE:
- Social media (Facebook, Instagram, Pinterest, Twitter) integrated into your website
- Newsletters and online marketing campaigns for your subscribers groups
- Google Analytics integration so you can see the real time traffic on your website and who your visitors are
- Blog posts related directly or indirectly to your e-commerce business
- Referral programs